Peter Lynch, the celebrated Mutual Fund Manager and Investor,
used to believe that the best equity investments are made in the brand names
you see everyday around you. Invest in what you know. So much so, once Peter
went for a haircut in neighborhood saloon and came back and bought the stock of
the listed Hair Saloon firm!
On similar lines, Brigade Enterprises is a known brand name
in Bangalore, IT Capital of India. Owning a Brigade Apartment is a matter of
prestige (Pardon the pun, Prestige is also a competitor). Other than
Residential space, Brigade constructs commercial and retail property and leases
them out. A noticeable aspect about Brigade which very few people are aware of
is that Brigade outsources its construction activities to Infra players such as
Ahluwalia, Simplex etc.
